How to Take a Stand Against Immoral Advertising


Along with other pro-family groups and churches, Africa Christian Action is deeply concerned about the Sexpo to be held at the Cape Town International Convention Centre this weekend.

The Sexpo glamorizes and normalizes sexual immorality and an industry that promotes the exploitation, objectification and degrading of women.

Women need respect and protection. It is completely meaningless and hypocritical for us to have a National Women's Day, and then allow such degrading and exploitative events such as this Sexpo to abuse our Convention Centre.

In previous years, members of the public have defaced Sexpo billboards and posters, some by placing pro-family bumper stickers on the posters.

Whilst we may disagree with the methods used, we sympathise with the frustrations of Capetonians who are involuntarily subjected to such in-your-face pornographic images.

This kind of advertising is unacceptable, especially as children are inadvertently exposed to it.

Section 19 of the Sexual Offences Act 2007, which makes it a criminal offence to expose children to pornography, has effectively been ignored by lawmakers and the Advertising Standards Authority. The Advertising Standard Authority did however, rule against Sexpo advertising used in Durban in 2008 as it, "reinforces a stereotype that women, especially provocatively dressed women, primarily serve as 'eye-candy' and should only be regarded as valuable for their sexual potential" and that "the only area of her body focussed on effectively reduces her to a sexual object." (ASA ruling, 28 September 2008).

Considering the extremely high incidents of rape, child abuse and sexual violence against women, Christian Action believes it is unacceptable that the City of Cape Town should host such a Sexpo in our premier Convention Centre in the very centre of Town, at the busiest intersection and entrance to the Waterfront.

"Who will rise up for Me against the evildoers? Who will stand up for Me against the workers of iniquity?" Psalm 94:16

What You Can Do:

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